On June 23, the launch ceremony of LEELEN's 100 billion Strategy Conference and listing was successfully concluded in Xiamen. Fan Gang, a famous economist, attended the event to give a lecture on "digital economy and China's consumption growth", gathered thousands of guests to celebrate LEELEN's "30 years old" and jointly witnessed the new journey of digital transformation of Xiamen LEELEN Technology Co., Ltd.

In 2022, the 30th anniversary of LEELEN, LEELEN will practice the social responsibility of national brands. "Over the past 30 years, while doing a good job as an enterprise, we have undertaken social responsibilities, fully supported the charity, education and other public welfare undertakings in Anxi and Xiamen, thanked the society and demonstrated our responsibility." Said Chen Xuli, chairman of LEELEN.

At the press conference, LEELEN donated 10 million yuan to establish closer industry university research cooperation with Huaqiao University. The two sides will rely on LEELEN's leading position in the smart community and smart family, deepen cooperation in talent training, laboratory co construction, product development, etc., realize the two-way flow and deep integration of talents and technology, and jointly make new contributions to the construction of a high-quality, high-value, modern and international city in Xiamen.

2022 is a year for LEELEN to open a new chapter. Under the current general environment and trend, how does LEELEN find a way of brand differentiation? Fan Gang, a famous economist, said: the very important application of digital technology in the manufacturing industry is product intelligence, which will become a new consumption hotspot. A new generation of consumers who master new technologies will lead to the trend of changes in consumption structure. In this respect, LEELEN is at the forefront of the industry.

At this 30th anniversary brand strategy conference, LEELEN redefined the new digital home decoration mode with the whole house intelligence as the core. This new mode will ignite new consumption hotspots and make LEELEN brand the choice of more consumers. From 1992 to 2022, LEELEN ranked among the top three in the building and apartment intercom industry in China. As a leading enterprise in the industry, LEELEN undertook the mission of promoting the construction of industry standardization and became the industry standard setter.

With the vigorous development of Internet and IoT technologies, LEELEN has laid out its product digitization strategy by virtue of its deep and solid technical foundation, efficient and professional R & D system, taking technological innovation as the core and market demand as the guide. This year, while strengthening the development of the b-end, LEELEN will actively layout the national C-end market, and plans to build 2000 smart life experience halls in three years.

Xiamen LEELEN Technology Co., Ltd., a holding subsidiary of LEELEN Group, was established in 2002. After 20 years of development, it has now reached a new height and officially launched the listing ceremony. In order to speed up the layout of the capital market, expand the production scale, and speed up the construction of brand outlets, so as to improve the market influence of the brand, LEELEN adheres to the management concept of "family culture" and constantly surpasses itself! Starting at 30, a group of people will fight together with one target!